Motiv Design hired Boston-based director and product photographer Tim Llewellyn and his production company, Copper Hound Pictures, to create the new iRobot Customer Care videos.

With its new Roomba j7 Vacuum release, iRobot is reinventing the way people clean.

This model combines high functionality with a sleek design. It recognizes the home and protects valuable items such as earphones or an expensive vase. In the “Customer Care” videos, iRobot teaches customers how to use and care for their Roomba vacuums. The videos include simple, easy-to-follow instructions, such as how to replace the vacuum battery.

The shoot took place at a residential location in Cohasset, MA. With the help of talented Prop Stylist Suzanne Lee, Tim and his team created a warm environment for these how-to videos. Keep scrolling to see some of the behind-the-scenes of the video.

Thank you to the wonderful crew for another successful shoot:

Director and Photographer Tim Llewellyn
First AC Jamie Llewellyn
Camera Operator Dave Sondrini
Stylist Suzanne Lee
Hand Talent Tyler Kirane
Production Assistant Olivia Carle
Creative Director Annelie Rode
Brand Expression Director Matthew Bacon