iRobot. So you can human.

The team at Motiv Design commissioned Boston-based director and product photographer Tim Llewellyn and his production company, Copper Hound Pictures. They worked together to help iRobot launch the new j7 Roomba robot vacuum. The team shot over the course of two days, capturing interviews with lead designers as well as extensive B-roll throughout the iRobot HQ.

The goal of the shoot was to create something inspirational. It aimed to provide a deeper understanding of iRobot’s j7 product, its new design, and the reasons behind its creation.

The shoot also highlighted the ultimate benefits for the consumer. Through a combination of product focused video and interview style narratives with the team that created the j7, Tim and his team helped position iRobot as the leader in Robotic floor-care and give audiences insight into the company’s mission while maintaining a unique and authentic brand voice. Scroll down to see some of the behind the scenes of the shoot!

Tim and his team used a mix of product-focused videos and interviews with the j7 creators. This not only helped position iRobot as a leader in robotic floor care, but gave audiences insight into the company’s mission while keeping its unique, authentic brand voice.

Scroll down to see some of the behind the scenes of the shoot!

Director Tim Llewellyn
First AC Jamie Llewellyn
Camera Operator Dave Sondrini
Producer Jenna Teeson
Annelie Rode Creative Director
Brand Expression Director Matthew Bacon